Between 2010 and 2020, email addresses became the primary identity handle for the internet. Email address list-building became critical for creators and marketing departments as a way to stay engaged and sell to audiences. But it's now time to start building communities around the new identity primitive of the internet: the web3 wallet.
Emails are still useful for notifications today, but we no longer want to center online experiences around usernames, emails, or mobile numbers; we want to build the internet around the web3 wallet.
Usernames were mostly used before email addresses. People would pick a username to identify themselves and reuse it across forums – often using the same username/password combination for authentication. But email addresses proved to be a more powerful primitive than the username because they served two important functions:
But web3 wallets offer even more power:
Try out web3 wallet subscriptions using the link below: